It’s All Good at Activision Blizzard
Activision Blizzard made a lot of money for the quarter ended June 30, 2018. Multiplying the sources of revenue between consoles, PC, mobile and now the money linked to eSport, Robert Kotick’s Group continues to grow year after year and reveals once again stratospheric results with a turnover comparable to last year (€1.41 billion) and a sharp increase in net profit (€347 million instead of € 210 million).
Measuring its success in millions of active users, the group first claims 45 million of these users for the Activision part with a Call Of Duty : WWII that has retained its audience better than its disappointing predecessor, while Call Of Duty: Black Ops 4 Records a high pre-order level before the kick-off of its beta. But perhaps the best indicator of Black Ops 4’s fate is the overwhelming interest players still have in Black Ops 3, which posted 15 million users in June. Although the game was helped by its inclusion in the PlayStation Plus bonus, it is worth remembering that the Black Ops branch remains by far the most powerful Branch of the Call Of Duty family.
In addition, Activision notes a comeback of the audience on Destiny 2 since the extension Tutelary Spirit and is pleased with the performance of Crash Bandicoot N. sane Trilogy since its recent launch on Xbox One, Switch and PC. The Blizzard family claims 37 million active users before the launch of Battle for Azeroth, a new expansion of its eternal World Of Warcraft. Overwatch continues to make its mark in the eSport world with an Overwatch League that hits the mark among 18-to 34-year-olds, while the pre-orders for the next Hearthstone extension are ahead of the previous ones at the same stage. Finally, the King subsidiary feeds 270 million active users with a Candy Crush Saga that still does not weaken and displays an average of 36 minutes of daily use per user.
The streaming game? There’s work to be Done
During its meeting with shareholders, Activision Blizzard had the opportunity to comment on its position regarding the game streaming, at a time when Microsoft and a direct rival like Electronic Arts are openly preparing the launch of their own cloud-based gaming platform. For Cody Johnson, this is an exciting prospect for Activision Blizzard, but the company does not intend to put the cart before the horse. “In the long term we think that cloud-based video games and streaming will be very positive for the industry and especially for us. First of all it has the potential to significantly improve the reach of our on-screen Experiences to audiences that do not have consoles […] We believe we are uniquely positioned to take advantage of cloud-based streaming and video games when the time is right. We have strong franchises that will certainly benefit from a wider exposure, ” said Coddy Johnson. Yeah, but ? “We think there’s still work to be done before the technology is ready for adoption by the general public. We think it will happen, but probably not in the short term,” he adds with a bit more caution than some competitors.